The founder story
The founder, Xi Zhiwei, came up through the textile cluster — his father ran a small dye-house, his grandfather wove cotton blankets for the Shanghai market. The decision to start FIELDLOOM came after a year managing a foreign brand's outsourced production, watching small quality compromises compound into client complaints. He wanted a mill where the quality manager wasn't optional and the bonding line wasn't subcontracted.
The first five years were promotional fleece throws for Chinese sports teams. The pivot toward export came in 2013 with a custom picnic blanket order for a German outdoor brand who couldn't find a Chinese factory willing to actually heat-bond their TPU backing rather than glue-laminate. We did. They reordered every season. They're still a client.
Where we are now
180 people, 52 looms, 8,400 m² across one facility in Puyuan. Roughly 1.8 million blankets per year across six product ranges. About 65% of sales are export — split roughly equally between Europe and North America with growing volumes into the Middle East and Australia.
We work with around 180 active buyers per year: outdoor brands, hotel groups, airlines, retail home-goods chains, promotional gifting agencies and stadium / festival marketing programs. Average client lifecycle is 4.2 years — most clients return season after season because the spec sheet doesn't drift.
See three client programs in detail →
What we will and won't do
- We will hold the line on yarn and GSM spec.
- We will share the lamination spec sheet on every quote.
- We will ship per-order test reports, not generic mill-level certificates.
- We will tell you when your tech-pack is wrong, with a counter-proposal.
- We won't substitute yarn behind your back to save 8 cents.
- We won't glue-laminate backing and call it heat-bonded.
- We won't chase very-low-MOQ work that doesn't fit our model — that's not our customer.
The team
Xi Zhiwei
Founder & Managing Director
17 years in the Tongxiang textile cluster. Drives commercial strategy, key accounts and yarn sourcing.
Production Director
14 years textile production
Owns the floor — yarn, weave, lamination, decoration, packing. Reports daily to clients via WhatsApp.
QA / Compliance Lead
11 years quality assurance
Owns OEKO-TEX, REACH, CPSIA, GRS. Signs off every test report personally. Will email QA before shipping.
Visit us
We're 90 minutes by car from Hongqiao (Shanghai), 60 minutes from Hangzhou airport. Driver pickup and factory tour can be arranged with one business day's notice. Most buyers spend a half-day with us — coffee, tour, sit-down on your tech-pack, dinner if you stay over.